To bolster Kenya’s commercial transport sector, Chinese heavy-duty truck manufacturer Sinotruk has introduced its latest model, the Howo Max, to the Kenyan market. The launch event, held in Nairobi, saw Sinotruk appointing local motor dealer Printan as its official distributor in the country. The Howo Max truck is engineered to meet the demands of Africa’s challenging terrains, offering a combination of power, efficiency, and affordability.
Hossein Goudarzi, CEO of Printan, emphasized the strategic importance of this launch, stating that the Howo Max sets new benchmarks in power and efficiency for Africa’s commercial transport sector. He highlighted the truck’s suitability for businesses involved in construction, cross-border cargo, and supply chain services, noting its durability and cost-effectiveness.
The introduction of the Homo Max aligns with Sinotruk’s broader strategy to strengthen its presence in Africa. With over 1.7 million trucks produced annually and a significant market share in the heavy-duty vehicle segment, Sinotruk continues to be a dominant player in the industry.
Printan’s appointment as the exclusive dealer for the Howo Max in Kenya ensures customers have access to genuine parts, tailored financing options, and priority access to innovations. The company has also established strategically located offices across Kenya to provide localized maintenance and support, reducing downtime and enhancing operational continuity for fleet operators.
This launch marks a significant milestone in Sino-African cooperation, reflecting the deepening economic ties between China and Kenya. The Howo Max is poised to play a pivotal role in transforming Kenya’s logistics and infrastructure landscape, offering a reliable solution for the country’s growing transportation needs.
